Hide Cookie Message. Public and players Licensees and businesses Licensing authorities About us News Contact us Services. Home Licensees and businesses Compliance. Guide menu. Fair and transparent terms and practices You must treat your customers fairly Operators must comply with consumer protection laws and treat customers in a fair, open and transparent way.

Last updated: 15 February Show updates to this content No changes to show. Is this page useful? Yes this page is helpful No this page is not helpful Report a problem with this page.

Thank you for your feedback. If you want to complain about a gambling business or have a general enquiry, use the contact us page.

Feedback Feedback We are not able to respond to comments but your feedback will help us improve our website. We are not able to respond to comments but your feedback will help us improve our website.

Do not use this form for complaints as we will not reply. If you want to complain about a gambling business or need further help please contact us. If you want to provide feedback about new services and features, join our user research programme. Cookies on the Gambling Commission website The Gambling Commission website uses cookies to make the site work better for you.

Accept all cookies Set cookie preferences. Hide Cookie Message. Public and players Licensees and businesses Licensing authorities About us News Contact us Services.

Home Licensees and businesses Compliance. Guide menu. Transparency Consumers must be able to understand all of the terms that govern their play.

The following guidance in this section relates specifically to Promotions. You should also be aware that: Marketing of promotional offers must comply with rules set out in LCCP SR 5.

House Edge. Fairness and Transparency in Online Gambling. After finding that many online casino and bingo platforms have not been forthcoming enough about the details hidden in their terms and conditions, the UKGC is aiming to make betting brands in the UK more transparent and fair for consumers.

This decision has resulted in the authority bodies releasing a new regulatory strategy, particularly targeted towards the terms of promotions, such as free bonuses, and the wagering requirements attached to them.

This groundbreaking report has sparked up a much needed conversation about fairness and transparency in the betting industry. These potential breaches of consumer law, such as misleading promotions and unfair terms and conditions, have brought many other issues to light and may be the first step in a progression towards total change.

In May , BGO was fined £, by the UKGC for misleading advertisements regarding promotions and bonus offers; one of the biggest fines of these kind to date. The commission first raised concerns over the clarity of BGO’s promotion conditions back in , and had been keeping a close eye on the consistent lack of clear information about bonuses in the time building up to the penalty being issued.

Transparency in the rules helps users understand how their bets will be handled. Open Odds Policies: Betting sites maintain open odds policies Online Gambling Advertising Regulations in Spain. A Study on the Protection of. Minors. Adicciones, 27(3), – Page (Ottosson,. ) Thesis Our rulings are a transparent record of our The advertising rules for gambling and betting ads are underpinned by the Gambling Gambling, betting and gaming

Video

Transparent Betting Regulations - The principles that you must adhere to show you are compliant with licence conditions to ensure that gambling is provided fairly Transparency in the rules helps users understand how their bets will be handled. Open Odds Policies: Betting sites maintain open odds policies Online Gambling Advertising Regulations in Spain. A Study on the Protection of. Minors. Adicciones, 27(3), – Page (Ottosson,. ) Thesis Our rulings are a transparent record of our The advertising rules for gambling and betting ads are underpinned by the Gambling Gambling, betting and gaming

within the advert and with the headline offer on all relevant landing webpages and sign-up webpages or equivalent for that Promotion.

Marketing of promotional offers must comply with rules set out in LCCP SR 5. We have also published guidance on this. For further information regarding acceptable claims and how terms and conditions should be displayed or signposted in adverts, you can view CAP's guidance on Gambling ads: free bets and bonuses opens in a new tab.

Promotional banners must not lead straight to a sign-up page without making sure that the player has had access to all significant terms and conditions. Additional terms and conditions must not be hidden in a separate tab or window on a webpage. We are not able to respond to comments but your feedback will help us improve our website.

Do not use this form for complaints as we will not reply. If you want to complain about a gambling business or need further help please contact us.

If you want to provide feedback about new services and features, join our user research programme. Cookies on the Gambling Commission website The Gambling Commission website uses cookies to make the site work better for you.

Accept all cookies Set cookie preferences. Hide Cookie Message. With the exception of the National Lottery, commercial lotteries are prohibited, and small and large lotteries can only be operated for charitable purposes.

Offering bets on the National Lottery is prohibited. In terms of the regulatory obligations imposed upon licensees by British licences, these are described above.

Operating licences are generally indefinite, subject to paying annual fees. Personal licences tend to have a five-year duration and must, however, be renewed.

There are a variety of ways that the Gambling Commission can deal with non-compliance by licensees, ranging from enhanced compliance procedures and regulatory settlements to licence reviews and formal enforcement action.

The Gambling Commission also has powers to launch criminal investigations and bring criminal proceedings against companies and individuals. This process of formal review — Section of the Gambling Act — can result in almost any sort of penalty from the regulator, including suspension and revocation of licences.

These sanctions can run into millions of pounds and several high-profile operators have fallen foul of the British regulator and suffered this outcome.

Where an operator is deemed to be seriously deficient, there is the possibility of a licence suspension and a small number of licensees have suffered licence suspensions. The sorts of events that typically trigger this process are where the operator accepts money from players that has been stolen, sometimes via obviously abnormal deposit patterns, and has failed to make appropriate enquiries as to the source of those funds, or the analogous situation where a player gambles far in excess of their means and the operator similarly fails to engage with them, resulting in social harm.

An appeal process and an objective tribunal does exist, and operators are free to make representations to that body as well as, ultimately, before the courts. Please include in this answer any material promotion and advertising restrictions. The British regime is not particularly restrictive in this regard and persons located in Great Britain are generally free to gamble as they please.

There are extensive marketing and consumer protection restrictions, and these are described above. At present, there is an acute regulatory focus in the UK on the advertising and promotion of gambling, and the industry is under considerable pressure in relation to the amount and the content of gambling advertising, particularly where there is a perceived attractiveness to children or young persons or where there is the potential for customers to be misled.

Affiliates are also coming under increased scrutiny at least politically and the links between gambling advertising and sport are coming under increased political scrutiny.

The levy will be paid as a fixed fee based on the size band an AML-regulated entity falls into based on their UK revenue.

There will be four size bands as follows:. The levy will first be charged on entities that are regulated during the financial year from 1 April to 31 March , and the amount payable will be determined by reference to their size based on their UK revenue from periods of account ending in that year.

Amounts will be payable following the end of each financial year. Therefore, first payments will be made in the financial year from 1 April to 31 March The levy will be collected by the Gambling Commission.

Gambling may not be made available or advertised to persons under the age of There are limited exceptions for traditional activities, such as the football pools where the relevant age is instead Exemptions also exist for products such as fairground amusements.

Operators are expected to execute robust age verification systems and stakes are required to be refunded to children and young persons and wagers voided. More widely, operators are expected to implement processes designed to identify when customers are exhibiting signs of potential harm and to interact and intervene in a way that is proportionate to the risk identified.

Operators are increasingly expected to understand the affordability of the gambling undertaken by their players, particularly where players are high spenders. Operators are expected to have in place measures to detect self-excluded persons who might wish to re-register using different details.

Multi-operator self-exclusion schemes are in place to allow consumers to self-exclude from multiple gambling premises in Great Britain. British regulation passes through the full effect of EU anti-money laundering and terrorist financing measures.

Otherwise, payment processing per se is not licensable under British gambling law and the main restrictions are that land-based bingo and casinos may not offer credit for wagers and remote gambling operators may not accept credit card payments including through money services providers.

There is no restriction on the use of digital and virtual currencies as a payment method for gambling, though operators wishing to accept virtual currencies will need to demonstrate how any additional risks of them doing so are mitigated.

All gambling hosted by electronic means and available to persons in Great Britain must be licensed by the Gambling Commission. A variety of gaming machines are available, categorised according to stakes and payouts, subject to strict regulation as to the limits of those stakes and payouts and the number of machines in any one location.

As of 1 April , the maximum stake that can be offered on these sorts of gaming machines dropped from £ to £2 per spin. The uploading of gambling functionality onto electronic end-user devices should always be considered carefully.

This decision has resulted in the authority bodies releasing a new regulatory strategy, particularly targeted towards the terms of promotions, such as free bonuses, and the wagering requirements attached to them.

This groundbreaking report has sparked up a much needed conversation about fairness and transparency in the betting industry. These potential breaches of consumer law, such as misleading promotions and unfair terms and conditions, have brought many other issues to light and may be the first step in a progression towards total change.

In May , BGO was fined £, by the UKGC for misleading advertisements regarding promotions and bonus offers; one of the biggest fines of these kind to date. The commission first raised concerns over the clarity of BGO’s promotion conditions back in , and had been keeping a close eye on the consistent lack of clear information about bonuses in the time building up to the penalty being issued.

BGO’s fine came just months after was penalised for a record-breaking £7. Although self-restriction failure wasn’t an issue specifically discussed in the report by the UKGC and CMA, this is one more example of how the issue of fairness and transparency is being pushed.

The new guidelines put forward by the UKGC cover five key areas which are intended to improve the experience for customers while reducing the risks of gambling as a whole.